Privacy Policy
What we collect, why we collect it, who we share it with, and how to opt out.
1. Who we are
BuybackStocks is an independent editorial publisher (https://buybackstocks.com/) focused on US corporate share-repurchase programs. For privacy questions, contact policy@buybackstocks.com.
This policy describes how BuybackStocks collects, uses, shares, and protects information about visitors to our website and subscribers to our SMS and email lists. It applies to buybackstocks.com and any of our pages or services where we link to it.
2. Information we collect
2.1 Information you provide directly
- SMS opt-in: when you submit our SMS opt-in form, we collect your mobile phone number, optional first name, your consent timestamp, and the source (which page on our site you submitted from).
- Email opt-in: when you submit our email opt-in or lead-magnet form, we collect your email address, optional first name, the source page, and the lead magnet identifier (if any).
- Communications: if you email us or reply to a text, we receive the content of that message.
2.2 Information collected automatically
- Technical data: when you visit our site or submit a form, we automatically record your IP address, browser user agent, and the date/time of the visit or submission. For form submissions, this is stored alongside your consent record as proof of consent.
- Analytics (Google Analytics 4): we use Google Analytics 4 (measurement ID G-XD92B1SLWE) to understand how visitors use our site. GA4 places cookies in your browser and collects pseudonymous device, browser, location (approximate, city-level), and event data. We have IP anonymization enabled. See Google's privacy practices at https://policies.google.com/privacy.
- Cookies: we use first-party cookies set by Google Analytics 4 and session cookies as needed for site functionality. We do not use third-party advertising cookies.
2.3 Information we do not collect
We do not collect financial account information, government identifiers, biometric data, precise GPS location, or "sensitive personal information" categories under California or other state privacy laws.
3. How we use information
- SMS alerts: if you opt in via our SMS form, we use your phone number to send you SMS alerts about US corporate share-repurchase filings, capped at 5 messages per day. You can opt out at any time by replying STOP.
- Editorial digest and lead magnet delivery: if you opt in via email, we use your email to send the daily editorial digest, deliver any downloadable report you requested, and send related editorial updates. You can opt out at any time via the unsubscribe link in any email.
- Compliance proof: we retain the IP, user agent, and consent timestamp from your opt-in submission as proof of your consent to receive marketing communications, in case of regulatory inquiry or dispute.
- Site analytics: we use aggregate GA4 data to measure traffic patterns, improve editorial content, and prioritize coverage. Analytics data is not used to make decisions that legally or significantly affect you.
- Security and fraud prevention: we may use technical data to detect and prevent abuse, spam submissions, and other illegitimate use of the site or forms.
4. SMS program-specific terms
By opting in to BuybackStocks SMS alerts, you agree to receive recurring promotional and editorial text messages at the mobile number you provided.
- Frequency: up to 5 messages per day.
- Carrier charges: message and data rates may apply, depending on your mobile plan.
- Opt-out: reply STOP to any message to opt out at no charge. You will receive a confirmation message and no further messages.
- Help: reply HELP for support contact information.
- Consent is not a condition of any purchase or other transaction.
- Carriers are not liable for delayed or undelivered messages.
- 10DLC: we use a US 10DLC short code via our SMS provider (Twilio). We do not control delivery once messages are handed off to your wireless carrier.
5. Who we share information with
We do not sell, rent, or lease your personal information to third parties for their own marketing use. We do not share your information with affiliate marketers, list brokers, or partner senders. We share limited information only with the following categories of recipients, only for the purposes described:
| Recipient | Information shared | Purpose |
|---|---|---|
| Twilio, Inc. (SMS provider) | Phone number, message content, sender ID | Deliver SMS alerts you opted in to receive |
| Google LLC (Analytics) | Pseudonymous device/event data with IP anonymization | Site analytics under Google's GA4 terms |
| HostGator / Newfold Digital (hosting) | All data hosted on our infrastructure | Web hosting and server operations |
| Legal authorities | As required by valid legal process | Comply with subpoenas, court orders, or other legal obligations |
If we engage additional processors (such as an email service provider when we begin sending editorial digests), we will update this list and bind each new processor by a data processing agreement that limits use to providing the contracted service.
6. How long we keep information
- SMS subscriber records (including consent proof): retained as long as you remain subscribed, plus at least 4 years after opt-out to comply with the federal Telephone Consumer Protection Act (TCPA) statute of limitations.
- Email subscriber records: retained as long as you remain subscribed, plus at least 3 years after opt-out to comply with anti-spam record-keeping rules.
- Analytics data (GA4): retained per our GA4 property settings (default: 14 months) unless extended for legitimate business reasons.
- Server access logs: retained up to 90 days for security and operational diagnostics.
7. Your rights
How to opt out, right now
SMS: reply STOP to any text from us. We will stop sending you texts.
Email: click the unsubscribe link at the bottom of any email digest. We will stop sending you emails.
Both at once: email policy@buybackstocks.com with subject line "Opt Out" and we will remove you from both lists within 10 business days.
7.1 California residents (CCPA / CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (as amended by the California Privacy Rights Act):
- Right to know: request what categories of personal information we have collected about you in the past 12 months.
- Right to delete: request deletion of your personal information, subject to legal exceptions (including our TCPA proof-of-consent retention).
- Right to correct: request correction of inaccurate personal information.
- Right to opt out of "sale" or "sharing": we do not sell or share your personal information for cross-context behavioral advertising. We have no opt-out toggle to provide because the activity does not occur.
- Right of non-discrimination: we will not deny service, charge different prices, or provide different quality of service because you exercise your privacy rights.
To exercise any of these rights, email policy@buybackstocks.com with subject line "California Privacy Request" and include the email address or phone number you provided to us. We may verify your identity before fulfilling the request.
7.2 Other state privacy laws
Residents of Colorado, Connecticut, Virginia, Utah, and other states with comprehensive privacy laws have analogous rights. The same contact and process apply.
7.3 Florida Telephone Solicitation Act (FTSA)
If you are a Florida resident, you may also have rights under the Florida Telephone Solicitation Act. Our SMS program complies with the FTSA's prior express written consent requirement. To opt out, follow the SMS opt-out instructions above.
7.4 EU/UK visitors
Our service is intended for US-based investors. We do not knowingly target visitors in the European Union or United Kingdom. If you are an EU/UK visitor and want us to delete your information, email policy@buybackstocks.com with subject line "GDPR Deletion Request".
8. Security
We use commercially reasonable administrative and technical safeguards to protect personal information, including HTTPS/TLS for site transport, secure password storage for any account credentials, and restricted access to subscriber data on a need-to-know basis. No internet transmission or storage system is 100% secure. If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.
9. Children's privacy
BuybackStocks is not directed at children under 13, and we do not knowingly collect personal information from anyone under 13. If you believe we have collected information from a child under 13, contact policy@buybackstocks.com and we will delete it.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated through the site and, where appropriate, through an email or SMS message to active subscribers. Your continued use of the site or subscription services after we publish an updated policy constitutes acceptance of the updated terms.
11. Contact
BuybackStocks · Privacy inquiries: policy@buybackstocks.com · Editorial: editorial@buybackstocks.com
For full editorial publisher disclosure and SEC ยง17(b) compensation policy, see our disclosures page.